10th August
8.00 AM - 2.00 PM

An AI-powered Future of CX

About the event

Refresh: CX marks the beginning of Freshworks’ event series focused on embracing the future of customer experience. From applied enterprise solutions to cutting-edge innovation, this first-of-its-series conference will address the global pulse of AI for 2018 and beyond. From inspiring keynotes to real-world business cases to next-gen technology sessions, learn best practices and market trends in AI-powered customer experience. Engage with some of the most influential minds in Tech, that are going beyond the hype of AI and breaking through the boundaries of its possibilities.

Why Attend


Gain access to best practices in customer experience and understand latest AI trends and real-world business cases.


Meet industry experts, thought leaders and solution providers, spearheading innovation in AI research and product development.


Join our breakout sessions to get equipped with everything you need to start your own AI experiments and initiatives.

Who You Will Meet

Attendee Mix

Enterprises, AI Tech Startups, Industry Thought Leaders,
AI Evangelists, Tech Disruptors, PR & Media Agencies.

Executive Profiles

(Chief Data/Digital Officer), VPs, Directors, Heads of AI/ Technology/Data Science/Innovation, Scientists.

Industry Segments

Retail & E-commerce, Business Software, Technology Solutions, Healthcare, Manufacturing & Logistics, Marketing & Media.

Key Themes

AI in Action, redefining business paradigms and transforming customer experience day-by-day

Ground-breaking AI innovations setting the tone for the future of CX

Practical AI helping businesses elevate customer experience


Girish Mathrubootham

Chief Executive Officer


Tim Sheedy

Principal Advisor


Greg Tanna

Managing Director

Tanna Partners

Sidharth Malik

Chief Revenue Officer


Sreelesh Pillai

General Manager

Freshworks Australia


8:00 am
Check-in + Registrations + Welcome Coffee
9:00 am
Opening Address
Sreelesh Pillai, General Manager, Freshworks Australia
9:15 am
An AI-powered Future of CX
Girish Mathrubootham, Chief Executive Officer, Freshworks

The Age of the Customer is all about change - changing customers, changing expectations and changing business models. It’s only right then that the experience you offer your customers, changes too!

Today’s customer experience (CX) model is rapidly shifting to include Artificial Intelligence every step of the way. The future of CX as we see it, is AI and now.

10:00 am
AI in Action - Getting started with practical AI
Hosted by Chris Wyman, Senior Manager - Sales, Freshworks Australia Tim Sheedy, Principal Advisor, Ecosystem Greg Tanna, Managing Director, Tanna Partners Sreelesh Pillai, General Manager, Freshworks Australia

While some businesses have embraced AI, many others are still struggling to understand its applications and get started. They are lost, unsure of where to begin, how to go about it, and what business results to expect.

Join Chris as he hosts a panel discussion with some of today’s revolutionary minds in the space of CX. Get insights into how you can step up your CX game with practical tips and strategies on implementing AI initiatives.

11:00 am
Networking Break & Refreshments
11:30 am
Hit Refresh! - Conversations on CX & AI

As we take a fresh approach to CX and explore its AI future, it’s time to hear from all you delegates on how you are thinking of revamping your CX strategy and prepping for its future.

Be a part of this interactive round of table talk on all things CX and AI! Your Freshworks host, and maybe even some of today’s speakers, will be there to help move the discussions along. Exchange table learnings and draw new insights on stepping up your AI-powered CX game!

12:00 pm
Artificial Intelligence in Australia - Insights & Impact of AI on Customer Experience
Sidharth Malik, Chief Revenue Officer, Freshworks

As a concluding note to the event, join Sid as he launches an exclusive AI survey report, sharing insights and recommendations from Freshworks, based on perceptions of key CX leaders and business decision-makers in Australia. The report has been compiled based on extensive research and conversations with over 500 businesses in Australia, to help organisations achieve their maximum potential by utilising AI. Don’t forget to get your exclusive copy of the report at the launch!

01:00 pm
Networking Lunch


Register to Refresh CX now!

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